Bringing the best of Amazon’s Seller Central and Vendor Central together.
As an extension of your team, Powerplay Direct gives the power back to the brand. We can either buy your product, manage your channel, or run your advertising campaigns. Simply put, we can provide a Flexible Service Offering to meet the needs of your brands.
Powerplay Direct has a proven track record of growing brands from startups to established brands ranging from 1 product to thousands.
Brand Setup and Onboarding
We work with your brand well beyond initial setup to successfully transition your channel and elevate your brand presence. Together we:
- Transition your brand from Vendor or Seller Central
- Optimize images and copy to improve conversion and search
- Strategically manage listings and the parent / child relationships
- Create EBC/A+ Content and an elevated Storefront presence
- Expand marketplaces and service offerings
Our brand protection team help enforce MAP and protect against threats to your brand's integrity. Together we:
- Monitor channel pricing to maintain brand quality
- Shut down rogue sellers
- Manage consistent brand messaging and customer support
- Manage consistency of brand messaging and customer support
- Manage sales tax collection to comply with state regulations
Our team of experts are here to assist your brand in operating the direct to consumer channel and drive incremental growth through optimized marketing services. Together we:
- Strategically plan and execute the business to ensure proper forecasting, inventory levels and key seasonal management
- Utilize Amazon Pay Per Click advertising to drive eyeballs to your products and beat out the competition
- Harvest, test and refine keywords to continuously iterate and improve listings and advertising performance
- Leverage Amazon Deals, Giveaways, Coupons, and paid social media to launch products, drive growth and deliver quality reviews
- Participate in Amazon programs to give our partners access to more deals and new beta programs
Our team of experts.
Starting with a controlled outlet for refurbished cameras to full usage of our flexible service offerings, GoPro has used Powerplay’s Rep Group, Direct, Distribution, and Incentives teams to grow the brand.