Bringing brands and retailers together.

Powerplay Rep Group launches and manages the best brands at the world’s largest retailers.

Powerplay Rep Group

Our team of experts create customized plans by working with retailers’ complete multichannel offerings to deliver unmatched services for our brands. 

Sales
Planning

Brand introduction to retailers including line reviews, retailer feedback, timing, merchandising, advertising, and inventory planning.

Channel
Expansion

Develop strategies on how to Sell in, Sell through, and Sell more with our retailer partners by driving awareness, consideration, and purchase intent.

Best-in-class
Operations

Maximizing scorecard metrics, inventory control, and planning for our brands ongoing success.

Market Research
& Consumer Insights

Competitive advantage and consumer knowledge to maximize brand presence and growth potential.

Sales and Operations Get it Done

Strategic planning to help with speed-to-market

Product and industry research to support go-to-market approach

Operations expertise designed to integrate within multiple classes-of-trade systems

Channel expansion planning to deliver comprehensive growth

Product, pricing, and placement strategies to support brand growth

Forecasting, monitoring, and optimization to keep brands growing

Logistics expertise designed to streamline supply chain touchpoints

In-store and online services to provide our brands with complete retail service flexibility

Our Operations team uses their combined expertise in forecasting, inventory management, and supply chain relationships to monitor, report, and maximize opportunities for our partners.

Brand Setup
We work with every major retailer in North America, which means we know their systems and processes, so brands don't have to worry. We make sure our brands are set up and ready to move quickly and efficiently. At the beginning, our Operations team:
  • Organizes supply chain needs
  • Manages inventory levels
  • Completes item setups and onboarding
Brand Management
Once set up, our Operations team works with brands and retailers across supply chain and logistics needs by supporting forecasting, inventory, and shipping. Inventory analysts work with the sales team for in-store and online retailers to make sure profits aren't being left on the table. Our team:
  • Monitors reporting 24/7
  • Provides excellent customer service
  • Is nearly 1 to 1 ops to sales in order to support our partners

Our team of experts

John Orth
John Orth
Controller
Alissa Bolke
Alissa Bolke
Marketing Manager
Kab Vaj
Kab Vaj
Accountant
Patrick DuBore
Patrick DuBore
Sr Partner - Rep Group
Gretchen Olson
Gretchen Olson
VP of Operations
Laura VanValkenburg
Laura VanValkenburg
Sales Rep
Jon Danger
Jon Danger
VP of Sales, Partner
Jody Morris
Jody Morris
Operations Analyst
James Rieger
James Rieger
Accountant
Connor Uzlik
Connor Uzlik
Accountant
Daniel L. Stark
Daniel L. Stark
Senior Operations Analyst
Jared Ridge
Jared Ridge
Operations Analyst
Dominique Holwerda
Dominique Holwerda
Operations Analyst
Steve Skavnak
Steve Skavnak
Sales Rep
Maggie Arnold
Maggie Arnold
Sales Rep
Chris Fleck
Chris Fleck
CFO & COO, Partner
Stacy Valdez
Stacy Valdez
Senior Accountant
Jenny Yang
Jenny Yang
Sales Rep
Nicole Eich
Nicole Eich
Operations Analyst
Tanya Pade
Tanya Pade
Accountant
Dana Lofgren
Dana Lofgren
Operations Analyst
Bridget Leibold
Bridget Leibold
Operations Coodinator
Jon Lezon
Jon Lezon
Managing Partner - Rep Group
Sheryl Pelto
Sheryl Pelto
Operations Analyst
Jeff Petschl
Jeff Petschl
Co-founder & Principal
Kevin Leisen
Kevin Leisen
Co-Founder & Partner - Incentives
Emilie Horvath
Emilie Horvath
Operations Coordinator
Heather Squire
Heather Squire
VP Sales & Business Development - Rep Group
Jess Beasley
Jess Beasley
Operations Analyst
Beth Smola
Beth Smola
Operations Coordinator
Mendy Stites
Mendy Stites
Operations Analyst
Tracy Thie
Tracy Thie
Co-founder & Principal

GoPro Case Study

GoPro had been selling their action cameras in the specialty retail space for a few years gaining support from hardcore users and developing the brand in a very authentic way. GoPro has used Powerplay’s Rep Group, Direct, Distribution, and Incentives teams to grow the brand.

Go Pro Case Study

Brands We’ve Grown