We connect the right brands with the right retailers. Flexible Service Offerings, speed to market, and hard work enable us to respond and evolve brands while navigating modern retail environments in-store and online.
Our Partnerships speak volumes
We’ve been doing this for a long time and have been fortunate enough to see our partners continue to grow.
Powerplay Retail is made up of four Flexible Service Offerings including our Rep Group, Direct, Distribution, and Incentives offerings. Each offering works on its own or comes together, always focused on continued growth.
Powerplay Rep Group launches and manages the best brands at the world’s largest retailers.
Powerplay Direct supports brand and retail partners across Amazon and other marketplaces by controlling, maintaining, and cleansing the channel to deliver the best product directly to shoppers.
Powerplay Distribution buys inventory, working directly with major retailers and end users covering the entire supply chain.
It takes more than a great product to break through and achieve
From management, operations, and product development, to brand building and marketing, a dedicated crew of senior talent, with a proven track record of accelerating growth in the ever-changing retail world.
Retail experts, centered around gathering and analyzing mountains of data — down to the SKU — to help you perfect your product forecasting, meet your KPIs, unearth opportunities, manage risks, and fine-tune your business, all with an eye on ROI.
We bring years of product and service experience developing strategies for every phase of the product life cycle. We get to know you, and we analyze your competitors, so we can craft a unique, differentiated positioning to help your products stand out.
Operations experts from each Powerplay Flexible Service Offering work with brands to help them better understand internal retailer systems and uncover opportunities for growth. We work with supply chain and logistics teams to help our brands sell through while we continue to forecast inventory and shipping, and track all consumer insights that make both brands and retailers successful. We’re dedicated every day to ensuring an unparalleled customer experience while maximizing profitability.
Our BI tools and years of experience help us develop market insights and consumer trends to help our brands differentiate in-store and online. Insights offer smart, responsive decisions that can inform everything from compliance and shipping to brand development and marketing.
Powerplay Retail has a proven track record of delivering sustainable success to countless brands across numerous industries and retailers. Our services cover in-store and online integration with retailers or going direct to consumer. We manage supply chain and logistics needs or purchase inventory outright. Our partners never stop growing because we always find solutions to help them grow.
For the past decade, GoPro has maintained and grown our business relationship with Powerplay. GoPro was fortunate enough to partner with Powerplay in our infancy stage when they helped us grow our business and expand into the retail space by partnering with Best Buy and Target. The experience Powerplay has in the Twin Cities was crucial in helping us scale quickly and grow our brand presence while aligning with customer processes/expectations. They have worked tirelessly with us to find solutions to the many known challenges that appear in the retail space and in servicing accounts when you’re a technology products provider. Powerplay is always willing to work with us to find ways to advance our relationships and prosper in the marketplace! Having a true partner like Powerplay is critical for any brand to grow, maintain leadership, and navigate an ever-changing retail landscape. It’s very reassuring to have Powerplay in your corner knowing you can count on decades of retail/OEM experience and professionalism day in and day out.
Dean J, EVP Global Sales, GoPro
The Powerplay Direct team has helped optimize our listings, clean up our Amazon presence, and drive solid results for our business. We view them as an extended part of the Minnetonka family.
Scott S, President, Minnetonka Moccasins
Powerplay is the best rep firm we work with.
Denise M, EVP, Beats by Dr. Dre
What makes Powerplay truly special is their entire team is strong from top to bottom. You want Powerplay on your business. Back office support is also incredible making Powerplay one of the best firms in the country to grow brands!
George G, EVP, Takeya
Powerplay is a true extension of JLab: well connected, strategic, and not just an extension of our sales team, but our marketing and operational teams as well. Powerplay is dedicated to growing our business, with deep relationships and insights into the businesses that they manage. And they drink bourbon, too.
Win C, CEO, JLab Audio
Powerplay has shown tremendous added value to our business model. They provide very strong analytics and then create effective action plans specific to those analytics to drive additional sales. Powerplay then goes the extra mile in keeping my organization accountable with follow-up tasks and timing so we don’t ever miss an opportunity.
Cory B, VP of Sales, Gourmia
Powerplay found new opportunities with retail outlets, the incentive market, and has helped to dramatically grow our existing business. As one example, they contributed dramatically to our aggressive growth at Best Buy – 45% from calendar ’16 to ’17; 45% from ’17 to ’18 and currently trending year-over-year in ’19 at 60%. Powerplay Retail, through their years of experience and great analytics, has provided great ideas on how to grow our overall business. In short, Powerplay has been a vital part of our success!
John M, CEO, Blue Microphones
I chose to work with Powerplay thanks to the great team. That, and they’re the best in the business at growing brands in the U.S.
Alessandro C, CEO & Founder, Miamily
Powerplay’s relationships at Walmart were integral to helping drive the direction with the buying staff at Walmart. Their professionalism at every turn, and operational knowledge of Walmart and Sam’s, have been instrumental to our success.
Bill K, Vice President of Sales, Polk Audio
We partnered with Powerplay at the onset of our retail expansion. Our close partnership through our growth made them seem like more a part of our company and team than an outside agency.
Powerplay has been critical in working with the twists and turns of the business. They help to anticipate challenges so we can overcome them before they reach crisis, which helps to find and exploit new opportunities.
Strength, depth, and knowledge with the players in this space truly give Powerplay a tremendous advantage over others in this business.
Jonathan H, SVP Intergalactic Sales, GoPro
Powerplay Retail’s Operations team is with you every step of the way to provide end-to-end integrated channel management for brands needing support with in-store, online, or integrated sales.
- Organizes supply chain needs
- Manages inventory levels
- Completes item setups and onboarding
- Monitors reporting 24/7
- Provides excellent customer service
- is nearly 1 to 1 ops to sales in order to support brands
GoPro Case Study
GoPro had been selling their action cameras in the specialty retail space for a few years gaining support from hardcore users and developing the brand in a very authentic way. GoPro has used Powerplay’s Rep Group, Direct, Distribution, and Incentives teams to grow the brand.