The power of partnership
At Powerplay Retail, we connect the right brands with the right retailers—doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth.
Relationships that deliver results
We have years of experience working with the biggest online and in-store retailers to launch and grow the world’s best brands.
Broad capabilities, focused on your needs
Our four Flexible Service Offerings work independently or together, ensuring the brands and retailers we work with always get the right expertise at just the right time.
It takes more than a great product to break through and achieve
From management and operations to product development, brand-building, and marketing, Powerplay Retail has the senior talent and proven track record you can count on to accelerate growth in the ever-changing retail world.
Our retail experts gather and analyze massive volumes of data—down to the individual SKU—to pinpoint opportunities, optimize forecasts, manage risk, and maximize ROI.
We get to know every brand we work with, then develop unique competitive positioning and smart sales strategies to make each brand stand out no matter where it is in the product lifecycle.
Our deep knowledge of internal retailer systems, supply chains, and logistics helps maximize profitability, uncover new growth opportunities, forecast inventory, and track consumer insights to deliver an unparalleled customer experience.
Years of experience and world-class BI tools give us unique insight into market and consumer trends that inform everything from compliance and shipping to brand development and marketing.
We have a proven track record of growing countless brands across numerous industries and retailers. In store or online, we never stop supporting our partners by finding new solutions and better opportunities.
The Powerplay Direct team has helped optimize our listings, clean up our Amazon presence, and drive solid results for our business. We view them as an extended part of the Minnetonka family.
Scott S, President, Minnetonka Moccasins
What makes Powerplay truly special is their entire team is strong from top to bottom. You want Powerplay on your business. Back office support is also incredible making Powerplay one of the best firms in the country to grow brands!
George G, EVP, Takeya
Powerplay is a true extension of JLab: well connected, strategic, and not just an extension of our sales team, but our marketing and operational teams as well. Powerplay is dedicated to growing our business, with deep relationships and insights into the businesses that they manage. And they drink bourbon, too.
Win C, CEO, JLab Audio
Powerplay in action: GoPro
After building support from hardcore users in the specialty retail space, GoPro turned to Powerplay’s Flexible Service Offerings for help growing the brand and capturing new customers.