We grow brands through experience, tireless work ethic, and our Flexible Service Offerings

Who We Are

Powerplay Retail has years of experience connecting the most innovative brands with the most important retailers.

We’re real people who love what we do and take pride in our work. We don’t believe in gimmicks or crazy stunts—just in doing whatever it takes to slash time-to-market, expand sales channels, and accelerate brand growth.

Why choose us:

  • We’re experts at navigating in-store and online retail environments.
  • We’re entrepreneurs who find creative solutions for our partners.
  • Our team has extensive, diverse experience with dozens of major brands and retailers
  • We turn brands into household names.
0 +
Team Members
0 :1
Operations-to-Sales Structure
100 +
Combined Years of Retail Experience
10 +
North American Retailer Partnerships

What We Do

Brands and retailers start and stay with Powerplay Retail because we help them Sell In, Sell Through, and Sell More™.

Our four Flexible Service Offerings provide the right expertise at just the right time.

Our retail experts leverage over 300+ combined years of experience creating and executing the right go-to-market plans for the best brands and the biggest retailers in North America.

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As an extension of your team, Powerplay Direct dominates online marketplaces including Amazon, and Walmart+, with best-in-class inventory management and advertising excellence, plus buying inventory and content optimization.

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Bringing brands to business, we drive incremental growth for brands across B2B channels including Incentives, Government, Industrial, Education, Hospitality and more.

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Offering full-service distribution capabilities to expertly handle logistics and supply chain needs from 24/7 monitoring to purchasing product.

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Our Leadership team

  • Laura VanValkenburg

    SVP & Head of Sales

  • Andrew Freeman

    Sales - Direct

  • Ben Freeman

    President & Partner

  • Chris Fleck

    CFO & COO, Partner

  • Jeff Petschl

    Co-founder & Principal

  • Kevin Leisen

    Co-Founder & Partner - Incentives

  • Jon Marshalla

    Co-Founder - Direct

  • Tracy Thie

    Co-founder & Principal

  • Al Engleman

    Director - Distribution

  • Gretchen Olson

    VP of Operations

  • Alissa Bolke

    Director of Marketing

Community Involvement

At Powerplay Retail, our core values include sharing our expertise to help educate, support, and grow the communities we’re a part of.

Join the Team

We sometimes consider ourselves a 15-year start-up. We work hard, we adapt, we drive results for our brands, and we grow. If that sounds like something you’d like to be a part of, check out our current job openings.