Case Studies

Powerplay Retail helped this Austrian beauty brand achieve exposure and awareness in the US drug channel.

Powerplay partnered with Beats by Dr. Dre and major retail partners to perfectly execute comprehensive go-to-market plans both in-store and online.

As GoPro prepared to launch the first true HD Action Camera in early 2010, Powerplay helped expand the brand in-stores for maximum exposure and growth.

Powerplay worked with JLab to focus on key retailers’ core competencies and target two crucial subcategories: Kids Headphones and True Wireless.

Faced with MAP issues and rogue sellers, Minnetonka Moccasins asked Powerplay to clean up the channel and build their reputation online.

Powerplay developed new growth opportunities in a stagnant, increasingly competitive market, helping mophie secure #1 market share.

As NEXTBASE’s primary US partner, Powerplay led a successful, full-chain release at Best Buy, 4100 Walmart stores, and Walmart.com.

During a global pandemic, Powerplay helped PhoneSoap craft a path to retail to take advantage of their hyper-relevant product and meet consumer demand.

When Sam's Club requested a sub-$100, over-the-ear Bluetooth headphone, Powerplay and Pioneer worked to quickly find a solution.

Polk Audio asked Powerplay to fit a sub-$100 sound bar in a highly competitive market, with a 2-ft modular space that made Polk more accessible and competitive vs. other brands.

Powerplay launched Razer mobile gaming and accessory SKUs in Fred Meyer stores nationwide, securing 4ft display space.

Powerplay launched the Rotor Riot brand on Amazon, achieving #1 Best Sellers Rank in less than 4 months.

Powerplay has combined successful execution, sell-through, and ongoing program management to help Speck expand into new categories and new retailers.

Powerplay overcame intense competition in both retail and direct-to-consumer channels to establish tech21 as the #1 selling phone case brand in the US.

Powerplay helped Vanity Planet break into retail with private label "CVS Health" business in all CVS stores.

Powerplay leveraged long-standing retailer relationships and knowledge of retail readiness strategies to increase VAVA's performance in Target significantly. Units sold per store per week (UPSPW) are currently up 38% over the initial forecast and sales per store per week are up 24% over the initial forecast.

Powerplay secured placement in top-performing Best Buy stores, BestBuy.com, and other retailers including Target, Walmart, The Home Depot, and Northern Tool.