Amplifying the power of your brand

Powerplay Direct acts as an extension of your brand’s internal team—buying products, controlling inventory, and managing advertising—to optimize direct channels including Amazon, Ebay, and Rakuten.

Amazon brand logo
Ebay brand logo
Rakuten brand logo

Bringing together the best of
Amazon’s Seller Central and Vendor Central

Our Amazon channel experts work with you to understand your specific needs and create customized plans for maximizing brand growth online.

Brand
Protection

Protecting your brand by monitoring and removing unauthorized MAP violators.

Proprietary Growth
Techniques

Using proven AMS advertising and demand generation tactics to drive awareness, consideration, sales, and Best Seller rank growth.

Best-in-class
Inventory Management

Providing operational support to properly forecast and manage inventory from factory to consumer.

Reporting &
Analytics

Driving incremental growth and providing clear visibility to our partners through advanced reporting and optimization.

Seller Central services with no fees.

Just sell us your product and Powerplay Direct does all the rest.

Cutting POs—just like Amazon

Best in class forecasting and BI tools

MAP enforcement and brand protection

Fully managed Amazon marketing services

Inventory management and multi-channel fulfillment

Content optimization to elevate brand presence

Customer engagement to reach new audiences and improve experience

Data collection to provide insight back to our brands

How we help you achieve direct channel success

Powerplay Direct has a proven track record—partnering with startups or established brands, with just one product or with thousands.

Powerplay Retail team at workstations
Brand Setup and Onboarding
We work with you to elevate your brand presence by:
  • Transitioning your brand from Vendor or Seller Central
  • Optimizing images and copy to improve conversion and search
  • Strategically managing listings and parent / child relationships
  • Creating Enhanced Brand Content (EBC)/A+ content and an elevated Storefront presence
  • Expanding marketplaces and service offerings
Brand Protection
We help enforce MAP and protect against threats to brand integrity by:
  • Monitoring channel pricing to maintain brand quality
  • Shutting down rogue sellers
  • Ensuring consistent brand messaging and customer support
  • Handling sales tax collection to comply with state regulations
Operations Management
Our team of experts assists your brand in operating direct-to-consumer channels, optimizing marketing, and driving incremental growth by:
  • Ensuring proper forecasting, inventory levels, and key seasonal management
  • Using Amazon Pay Per Click advertising to drive awareness and beat out the competition
  • Harvesting, testing, and refining keywords to continuously iterate and improve listings and advertising performance
  • Leveraging Amazon Deals, Giveaways, Coupons, and paid social media to launch products, drive growth, and deliver quality reviews
  • Working with Amazon to give partners access to more deals and new beta programss

Powerplay Direct in action: GoPro

From creating a new sales outlet for refurbished cameras, to driving demand across our Flexible Service Offerings, Powerplay Direct has helped accelerate growth of the GoPro brand.

Go Pro Case Study

Our team of experts

Tony Brink
Tony Brink
Senior Account Manager
John Orth
John Orth
Controller
Alissa Bolke
Alissa Bolke
Marketing Manager
Kab Vaj
Kab Vaj
Accountant
Gretchen Olson
Gretchen Olson
VP of Operations
Andrew Freeman
Andrew Freeman
Co-Founder - Direct
Michael B. Roberts
Michael B. Roberts
Operations
Ben Freeman
Ben Freeman
VP & Partner – Direct
Mike Tuerk
Mike Tuerk
Senior Account Manager
Nicole Shelley
Nicole Shelley
Account Manager
James Rieger
James Rieger
Accountant
Connor Uzlik
Connor Uzlik
Accountant
Chris Fleck
Chris Fleck
CFO & COO, Partner
Stacy Valdez
Stacy Valdez
Senior Accountant
Tanya Pade
Tanya Pade
Accountant
Jeff Petschl
Jeff Petschl
Co-founder & Principal
Jon Marshalla
Jon Marshalla
Co-Founder - Direct
Chad Curtis
Chad Curtis
Business Analyst
Dylan Rolison
Dylan Rolison
Content Manager
Grace Kopplin
Grace Kopplin
Business Analyst
Tracy Thie
Tracy Thie
Co-founder & Principal

Brands We’ve Grown