CLEANSE. CONTROL.
MAINTAIN. GROW.

Powerplay Direct works with brand and retail partners on customized solutions to cleanse, control, maintain, and grow direct-to-consumer channels.

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Powerplay Direct

Amplifying the power of your brand

Powerplay Direct acts as an extension of your brand’s internal team—buying products, controlling inventory, and managing advertising—to optimize direct channels including Amazon, Ebay, and Rakuten.

Bringing together the best of
Amazon’s Seller Central and Vendor Central

Our Amazon channel experts work with you to understand your specific needs and create customized plans for maximizing brand growth online.

Brand
Protection

Protecting your brand by monitoring and removing unauthorized MAP violators.

Proprietary Growth
Techniques

Using proven AMS advertising and demand generation tactics to drive awareness, consideration, sales, and Best Seller rank growth.

Best-in-class
Inventory Management

Providing operational support to properly forecast and manage inventory from factory to consumer.

Reporting &
Analytics

Driving incremental growth and providing clear visibility to our partners through advanced reporting and optimization.

Seller Central services with no fees.

Just sell us your product and Powerplay Direct does all the rest.

Cutting POs—just like Amazon

Best in class forecasting and BI tools

MAP enforcement and brand protection

Fully managed Amazon marketing services

Inventory management and multi-channel fulfillment

Content optimization to elevate brand presence

Customer engagement to reach new audiences and improve experience

Data collection to provide insight back to our brands

How we help you achieve direct channel success

Powerplay Direct has a proven track record—partnering with startups or established brands, with just one product or with thousands.

Brand Setup and Onboarding

We work with you to elevate your brand presence by:

Transitioning your brand from Vendor or Seller Central
Optimizing images and copy to improve conversion and search
Strategically managing listings and parent / child relationships
Creating Enhanced Brand Content (EBC)/A+ content and an elevated Storefront presence
Expanding marketplaces and service offerings

Brand Protection

We help enforce MAP and protect against threats to brand integrity by:

Monitoring channel pricing to maintain brand quality
Shutting down rogue sellers
Ensuring consistent brand messaging and customer support
Handling sales tax collection to comply with state regulations

Operations Management

Our team of experts assists your brand in operating direct-to-consumer channels, optimizing marketing, and driving incremental growth by:

Ensuring proper forecasting, inventory levels, and key seasonal management
Using Amazon Pay Per Click advertising to drive awareness and beat out the competition
Harvesting, testing, and refining keywords to continuously iterate and improve listings and advertising performance
Leveraging Amazon Deals, Giveaways, Coupons, and paid social media to launch products, drive growth, and deliver quality reviews
Working with Amazon to give partners access to more deals and new beta programss

Powerplay Direct in action: GoPro

From creating a new sales outlet for refurbished cameras, to driving demand across our Flexible Service Offerings, Powerplay Direct has helped accelerate growth of the GoPro brand.

See How