Bringing the best of Amazon’s Seller Central and Vendor Central together

As an extension of your team, Powerplay Direct gives the power back to the brand. We can either buy your product, manage your channel, or run your advertising campaigns. Simply put, we can provide a Flexible Service Offering to meet the needs of your brands.

Powerplay Direct

Our team of experts create customized plans to help our brands continue to grow online.

Brand
Protection

Protect the brand by monitoring and removing unauthorized MAP violators.

Proprietary Growth
Techniques

Use proprietary techniques and AMS advertising excellence to drive awareness, consideration, sales and best seller rank growth.

Best-in-class
Inventory Management

Operational support to properly forecast and manage inventory from factory to consumer.

Reporting &
Analytics

Advanced reporting and optimization to drive incremental growth and provide clear visibility to our partners.

Seller Central services with no fees.
Sell us your product and we’ll do the rest.

We cut PO's just like Amazon

Best in class forecasting and BI tools

MAP enforcement and brand protection

Fully managed Amazon marketing services

Inventory management and multi-channel fulfillment

Content optimization to elevate brand presence

Customer engagement to reach new audiences and improve experience

Data collection to provide insight back to our brands

Powerplay Direct has a proven track record of growing brands from startups to established brands ranging from 1 product to thousands.

Brand Setup and Onboarding

We work with your brand well beyond initial setup to successfully transition your channel and elevate your brand presence. Together we:

Transition your brand from Vendor or Seller Central
Optimize images and copy to improve conversion and search
Strategically manage listings and the parent / child relationships
Create EBC/A+ Content and an elevated Storefront presence
Expand marketplaces and service offerings

Brand Protection

Our brand protection team help enforce MAP and protect against threats to your brand's integrity. Together we:

Monitor channel pricing to maintain brand quality
Shut down rogue sellers
Manage consistent brand messaging and customer support
Manage consistency of brand messaging and customer support
Manage sales tax collection to comply with state regulations

Operations Management

Our team of experts are here to assist your brand in operating the direct to consumer channel and drive incremental growth through optimized marketing services. Together we:

Strategically plan and execute the business to ensure proper forecasting, inventory levels and key seasonal management
Utilize Amazon Pay Per Click advertising to drive eyeballs to your products and beat out the competition
Harvest, test and refine keywords to continuously iterate and improve listings and advertising performance
Leverage Amazon Deals, Giveaways, Coupons, and paid social media to launch products, drive growth and deliver quality reviews
Participate in Amazon programs to give our partners access to more deals and new beta programs

Our team of experts

GoPro Case Study

Starting with a controlled outlet for refurbished cameras to full usage of our flexible service offerings, GoPro has used Powerplay’s Rep Group, Direct, Distribution, and Incentives teams to grow the brand.

See How