Amplifying the power of your brand
Powerplay Direct acts as an extension of your brand’s internal team—buying products, controlling inventory, and managing advertising—to optimize direct channels including Amazon, Ebay, and Rakuten.
Bringing together the best of
Amazon’s Seller Central and Vendor Central
Our Amazon channel experts work with you to understand your specific needs and create customized plans for maximizing brand growth online.
Protecting your brand by monitoring and removing unauthorized MAP violators.
Using proven AMS advertising and demand generation tactics to drive awareness, consideration, sales, and Best Seller rank growth.
Providing operational support to properly forecast and manage inventory from factory to consumer.
Driving incremental growth and providing clear visibility to our partners through advanced reporting and optimization.
How we help you achieve direct channel success
Powerplay Direct has a proven track record—partnering with startups or established brands, with just one product or with thousands.
- Transitioning your brand from Vendor or Seller Central
- Optimizing images and copy to improve conversion and search
- Strategically managing listings and parent / child relationships
- Creating Enhanced Brand Content (EBC)/A+ content and an elevated Storefront presence
- Expanding marketplaces and service offerings
- Monitoring channel pricing to maintain brand quality
- Shutting down rogue sellers
- Ensuring consistent brand messaging and customer support
- Handling sales tax collection to comply with state regulations
- Ensuring proper forecasting, inventory levels, and key seasonal management
- Using Amazon Pay Per Click advertising to drive awareness and beat out the competition
- Harvesting, testing, and refining keywords to continuously iterate and improve listings and advertising performance
- Leveraging Amazon Deals, Giveaways, Coupons, and paid social media to launch products, drive growth, and deliver quality reviews
- Working with Amazon to give partners access to more deals and new beta programss
Powerplay Direct in action: GoPro
From creating a new sales outlet for refurbished cameras, to driving demand across our Flexible Service Offerings, Powerplay Direct has helped accelerate growth of the GoPro brand.