Bringing the best of Amazon’s Seller Central and Vendor Central together.

As an extension of your team, Powerplay Direct gives the power back to the brand. We can either buy your product, manage your channel, or run your advertising campaigns. Simply put, we can provide a Flexible Service Offering to meet the needs of your brands.

Powerplay
Direct

Our team of experts create customized plans to help our brands continue to grow online. 

Brand
Protection

Protect the brand by monitoring and removing unauthorized MAP violators.

Proprietary Growth
Techniques

Use proprietary techniques and AMS advertising excellence to drive awareness, consideration, sales and best seller rank growth.

Best-in-class
Inventory Management

Operational support to properly forecast and manage inventory from factory to consumer.

Reporting &
Analytics

Advanced reporting and optimization to drive incremental growth and provide clear visibility to our partners.

Seller Central services with no fees
Sell us your product and we'll do the rest

We cut PO's just like Amazon

Best in class forecasting and BI tools

MAP enforcement and brand protection

Fully managed Amazon marketing services

Inventory management and multi-channel fulfillment

Content optimization to elevate brand presence

Customer engagement to reach new audiences and improve experience

Data collection to provide insight back to our brands

Powerplay Direct has a proven track record of growing brands from startups to established brands ranging from 1 product to thousands.

Brand Setup and Onboarding
We work with your brand well beyond initial setup to successfully transition your channel and elevate your brand presence. Together we:
  • Transition your brand from Vendor or Seller Central
  • Optimize images and copy to improve conversion and search
  • Strategically manage listings and the parent / child relationships
  • Create EBC/A+ Content and an elevated Storefront presence
  • Expand marketplaces and service offerings
Brand Protection
Our brand protection team help enforce MAP and protect against threats to your brand's integrity. Together we:
  • Monitor channel pricing to maintain brand quality
  • Shut down rogue sellers
  • Manage consistent brand messaging and customer support
  • Manage consistency of brand messaging and customer support
  • Manage sales tax collection to comply with state regulations
Operations Management
Our team of experts are here to assist your brand in operating the direct to consumer channel and drive incremental growth through optimized marketing services. Together we:
  • Strategically plan and execute the business to ensure proper forecasting, inventory levels and key seasonal management
  • Utilize Amazon Pay Per Click advertising to drive eyeballs to your products and beat out the competition
  • Harvest, test and refine keywords to continuously iterate and improve listings and advertising performance
  • Leverage Amazon Deals, Giveaways, Coupons, and paid social media to launch products, drive growth and deliver quality reviews
  • Participate in Amazon programs to give our partners access to more deals and new beta programs

Our team of experts.

Kab Vaj
Kab Vaj
Accountant
Gretchen Olson
Gretchen Olson
VP of Operations
Andrew Freeman
Andrew Freeman
Co-Founder - Direct
Michael B. Roberts
Michael B. Roberts
Operations
Ben Freeman
Ben Freeman
VP & Partner – Direct
Jon Danger
Jon Danger
VP of Sales, Partner
Mike Tuerk
Mike Tuerk
Senior Account Manager
Nicole Shelley
Nicole Shelley
Account Manager
James Rieger
James Rieger
Accountant
Connor Uzlik
Connor Uzlik
Accountant
Jordan Alabase
Jordan Alabase
Human Resources Generalist
Chris Fleck
Chris Fleck
CFO & COO, Partner
Stacy Valdez
Stacy Valdez
Senior Accountant
Tanya Pade
Tanya Pade
Accountant
Jeff Petschl
Jeff Petschl
Co-founder & Principal
Jon Marshalla
Jon Marshalla
Co-Founder - Direct
Chad Curtis
Chad Curtis
Business Analyst
Dylan Rolison
Dylan Rolison
Content Manager
Grace Kopplin
Grace Kopplin
Business Analyst
Tracy Thie
Tracy Thie
Co-founder & Principal

GoPro
Case Study.

Starting with a controlled outlet for refurbished cameras to full usage of our flexible service offerings, GoPro has used Powerplay’s Rep Group, Direct, Distribution, and Incentives teams to grow the brand.

Brands We've Grown