How Powerplay Retail Leveraged Key Marketing Strategies to Win on Prime Day 2021

 

A key component of our success during key shopping periods like Prime Day is the fact that we execute key strategies in unison, and adapt in tandem.

Powerplay Direct drove our brand partners to succeed throughout Prime Day 2021. Our holistic direct sales approach allowed us to better adapt to the curveballs that Amazon threw our way this year. In general, this year more than ever, logistic and marketing deadlines were in flux. Notably, Amazon imposed restock volume limits just 3 weeks before Prime Day begun.  

Nevertheless, our holistic approach to representing our partner brands meant that we took unified action across our teams in order to best utilize the Prime Day shopping period. From content to advertising to fulfillment logistics, we delivered results for our partners even in a volatile scheduling environment. 

On average, brands have 8 seconds to make a sale to their audience. In-store, how you package and display your product is key to making the sale. In the same way, our Amazon storefronts are optimized for consumer consideration. Properly made product detail and store pages are invaluable, that is why our product specialists deliver best-in-class listings that drive engagement.  

 

 

 

The Minnetonka Moccasins storefront was also revamped in recent weeks.

Ahead of Prime Day we engaged our advertising and marketing arm to better promote our products and increase conversions and reviews. For example, Amazon Live and social media posts drove engagement to Bite Away products in the weeks before Prime Day. Our influencer channels and content features led to our brands being broadcast to a receptive network. Selectively used Prime Deals and Coupons helped to move product volume while maintaining profitability. 

 

 

The Bite Away brand was also featured in multiple content round ups in niche and tentpole media.  

 

As a result of our holistic strategy, we were able to push Bite Away to the #2 Best-Selling product in the Insect Bite Treatment category;. (This was just one of our many products being shown in the top 10 results on Prime Day, even without any deals or discounts.)

 

 

If you are interested in learning more about how we can help your brand grow and fully benefit during Holiday 2021 and other key shopping periods, or if you have any questions about how we can partner with you to accelerate your brand growth and direct to consumer sales strategy, contact us today.