Press Release- June 24, 2020

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Powerplay Retail Amplifies Victrola Sales with New Incentives Channel

Global events forcing sales online requires brands to find new ways to reach consumers.

Minneapolis, MN, June 24, 2020- Powerplay Retail, the leading expert in maximizing sales opportunities for retailers and brands, is adding Victrola to its growing portfolio of products sold through the Powerplay Incentives program. The incentives market is estimated at $90 billion, and Powerplay Retail is helping brands including GoPro, JLab, Marshall and now Victrola capitalize on this growing sales channel.

Retail sales fell 16.4% in April and 8.3% in March during the height of the pandemic shutdown. The uncertainty over consumers returning to stores as states reopen has brands exploring alternative outlets. The incentives market allows consumers to shop from the comfort and safety of home and allows them to continue to purchase non-essential items like audio components and speakers with a tightened budget by using earned points or rewards.

Powerplay Incentives enables brands to grow incrementally without competing with or jeopardizing traditional retail sales relationships. Through the program, companies have opportunities to sell products as part of employee rewards and corporate branding, credit card rewards, and other incentive related channels. The Incentive program also provides a unique opportunity to test new products in the market prior to a full sales rollout.

For over 110 years, Victrola has withstood the test of time by constantly adapting and pioneering the latest audio trends while holding tight to its entrepreneurial spirit. In today’s changing and volatile retail industry, Victrola recognizes the opportunity to evolve again by adding an incremental channel to its existing sales strategy. Through the partnership with Powerplay Incentives, Victrola will have new tools to reach potential customers.

“The incentives market is an example of an important way that we can achieve our mission of creating lifelong music memories in every home,” said Scott Hagen, CEO Victrola. “As changes in the world continue to affect consumer’s buying habits and the economy, having a new channel to reach consumers where they can acquire a quality product without spending their own cash is attractive on numerous levels. We feel that this is an important time to be entering the incentives marketplace and look forward to reaching our consumers in new ways that they value.”

Powerplay Incentives offers over 50 brands with more than 700 unique products through its Incentives program. These products span categories ranging from consumer electronics to housewares, sporting goods, personal care and more. Powerplay Retail is a member of Promotional Products Association International (PPAI #746472) and Advertising Specialty Institute (ASI #48767).

For more information about the Powerplay Retail Incentives program, visit www.powerplayretail.com/incentives.

About Powerplay Retail

Powerplay Retail is a privately held, Minnesota based company with offices in Bentonville, Arkansas, and Shenzhen China. With over 250 years of combined retail experience bringing brands like Beats by Dr. Dre and GoPro to consumers, they continue to vet and identify new retail opportunities to best serve their brand and retail partners. For more information on Powerplay Retail, visit powerplayretail.com.

 

For media inquiries please contact:

Alissa Bolke

alissa@powerplayretail.com

Press Release- June 12, 2020

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Leading Brands Discover $90 Billion Sales Channel with Powerplay Retail

Powerplay Incentives grows brands without traditional retail or online sales

 

Minneapolis, MN, (June 12, 2020) Powerplay Retail, the leading expert in maximizing sales opportunities for retailers and brands alike, announces the modern oral health company Quip as the latest brand to take advantage of the Powerplay Incentives program. Quip joins GoPro, JLab, Marshall and other popular brands that are tapping into the $90 billion incentives market guided by Powerplay Retail.

 

While there are more ways for brands to reach consumers than ever before, the fragmentation of sales and marketing also makes it more challenging for brands to trigger a buying decision. Added into the stress of a distracted consumer is the volatility of retail as physical stores close and are reinvented as online platforms. The traditional path to retail for brands is also evolving as more find initial success direct to consumer with retail as a secondary sales channel.

 

Powerplay Incentives enables brands to grow incrementally without competing with or jeopardizing traditional retail sales relationships. Through the Powerplay Incentives program brands can access opportunities to sell products as part of employee rewards and corporate branding, credit card rewards, and other incentive related channels. The Incentive program not only helps brands increase sales it also provides a unique opportunity to test new products in the market prior to a full sales rollout.

 

Powerplay Retail is in a unique position to advise companies considering an incentive sales program. The Powerplay Retail team has over 250 years combined retail experience and is a trusted partner of incentive sales companies providing unique, premium products to some of the world’s largest corporations and organizations. Powerplay Incentives offers over 50 brands with more than 700 unique products through its Incentives program. These products span categories ranging from consumer electronics to housewares, sporting goods, personal care and more. And, Powerplay Incentives can handle every aspect of an incentive sales channel. From discovering the next viral product or identifying what products from established brands will be the most popular with employees or customers based on in-depth analysis to warehousing and drop shipping, Powerplay Retail ensures their customer’s incentive programs are a flawless process.

 

Powerplay Retail is a member of Promotional Products Association International (PPAI #746472) and Advertising Specialty Institute (ASI #48767).

 

For more information about the Powerplay Retail Incentives program, visit www.powerplayretail.com/incentives.

 

About Powerplay Retail

 

Powerplay Retail is a privately held, Minnesota based company with offices in Bentonville, Arkansas, Boulder, Colorado, and Shenzhen China. With over 250 years of combined retail experience bringing brands like Beats by Dr. Dre and GoPro to consumers they continue to vet and identify new retail opportunities to best serve their brand and retail partners. For more information on Powerplay Retail, visit powerplayretail.com.

 

For media inquiries please contact:

Alissa Bolke

alissa@powerplayretail.com

Press Release- September 5, 2019

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Powerplay Retail now provides industry-leading suite of service offerings with acquisition of DealRise Retail

 

Minneapolis, MN, (Sept. 5, 2019) – Powerplay Retail unveiled its industry-leading suite of services to their clients today announcing the acquisition of DealRise Retail. The acquisition enhances their existing flexible service offerings by providing brands opportunities for growth across in-store and online retailers.

 

“After nearly 30 years in the retail business, we noticed several pervasive themes across the brands that we represent,” said co-founder Tracy Thie. “Gaps in direct sales, distribution, and uncommitted inventory has made it difficult for brands to navigate, especially with the rise of digital commerce. We looked at how we could better evolve to serve our clients and the partnership made sense.”

 

DealRise Retail provides brands with expertise across Seller Central and Vendor Central to deliver the best product and experience directly to customers. In-store retailers and brands benefit from DealRise Retail’s services by enforcing MAP while cleansing and managing consistent online channels.

 

“We’re really excited to join the Powerplay Retail team,” said VP and partner Ben Freeman. “Powerplay’s history in the retail world is really deep and we know DealRise can bring a new perspective on direct-to-consumer experiences.”

 

The acquisition will see DealRise Retail renamed as Powerplay Direct and work alongside other flexible service offerings in Powerplay Rep Group, Powerplay Distribution, and Powerplay Incentives. The move is a big shift in a brand representation world that has found it difficult to evolve with the mix of in-store and online brand development.

 

“DealRise Retail gives our brand and retail partners a strong competitive advantage going forward,” said co-founder Jeff Petschl. “Retail continues to change and it’s our job to support that however we can. As entrepreneurs we are always looking to evolve to best support our partners.”

 

Harnessing the entrepreneurial spirit that built the company, Powerplay Retail will continue to seek strategic growth opportunities to add to its suite of flexible service offerings, to continue to better support end-to-end channel management for brands. Powerplay Direct will integrate into the Powerplay Retail offering immediately, supporting new and existing brands in their continued growth.

 

About Powerplay Retail

Powerplay Retail is a privately-held, Minnesota based company with offices in Bentonville, Arkansas, Boulder, Colorado, and Shenzhen China. With over 250 years of combined retail experience bringing brands like Beats by Dr. Dre and GoPro to consumers they continue to vet and identify new marketing opportunities to best serve their brand and retail partners. For more information on Powerplay Retail, visit powerplayretail.com.

 

For media inquiries please contact:

Alissa Bolke

alissa@powerplayretail.com