Working with Minnetonka Moccasins

Minnetonka Moccasins is a leading shoe manufacturer that was faced with MAP issues from Amazon and rogue sellers. They asked us to help clean up the channel and build their reputation online.

Key issues faced

  • Transitioning from Vendor Central to Seller Central
  • Managing forecasting into an aggressive holiday ramp
  • Monitoring and removing rogue sellers, unauthorized sellers and authorized sellers breaking MAP
  • Drive traction on existing listings and new product launches

Implementation

  • Deployed full brand protection program and began monitoring and removing rogue sellers from top 100 listings
  • Forecasted through drive time with 3% margin of error and minimal stockouts
  • Managed inventory as Vendor Central ran out and backfilled effectively with Seller Central

Outcome

  • Over 30 unauthorized sellers removed from Amazon
  • Consistent and growing sell-through on existing listings
  • Identified key growth areas and custom new SKUs for launch
  • MAP strictly monitored and quickly enforced across the Amazon channel