Launching Rotor Riot

Rotor Riot entered the Android and iOS market to support gamers and drone users. They asked us to help launch the brand on Amazon, build brand awareness, and drive sales.

Key issues faced

  • Stiff competition from several existing controllers in the marketplace
  • Managing customer expectations to mitigate negative feedback
  • Creating effective keyword and content rich listings to drive sales
  • Driving traffic to an otherwise brand new listing

Implementation

  • Created keyword and content rich listings
  • Launched pro-active email follow-ups to consumers to drive positive reviews and mitigate negative reviews
  • Deployed “slingshot launch” program to drive traffic and push BSR

Outcome

  • Received #1 Best Sellers Rank in respective category in 3-4 months
  • Drove over 140 4-star reviews in 3-4 months
  • Effectively reduced aCos while still maintaining BSR