Working with Takeya

Takeya was looking for a partner to help grow their brand at Target and other key retailers through operations, forecasting, and end-of-life inventory support.

Key issues faced

  • Premium product in mass channel
  • Expansion into other in-store retail channels was an unknown
  • Behind in strategic planning, discipline, and expertise

Implementation

  • Brand audit to assess key retail options for growth
  • End-to-end supply chain management to support brand shifts
  • Collaboration with key retailers to sell in and sell through

Outcome

  • Double-digit growth with key in-store partners
  • New business avenues opened with key partners including club and department stores
  • Full chain rollout with Powerplay for key specialty discounts with specific retail partners