Takeya was looking for a partner to help grow their brand at Target and other key retailers through operatons, forecasting, and end-of-life inventory support.
Key issues faced
- Premium product in mass channel
- Expansion into other in-store retail channels was an unknown
- Behind in strategic planning, discipline, and expertise
Implementation
- Brand audit to assess key retail options for growth
- End-to-end supply chain management to support brand shifts
- Collaboration with key retailers to sell in and sell through
Outcome
- Double-digit growth with key in-store partners
- New business avenues opened with key partners including club and department stores
- Full chain rollout with Powerplay for key specialty discounts with specific retail partners