...but the brands we’ve helped have a lot to say, too!
“For the past decade, GoPro has maintained and grown our business relationship with Powerplay.
GoPro was fortunate enough to partner with Powerplay in our infancy stage when they helped us grow our business and expand into the retail space by partnering with Best Buy and Target. The experience Powerplay has in the Twin Cities was crucial in helping us scale quickly and grow our brand presence while aligning with customer processes/expectations.
They have worked tirelessly with us to find solutions to the many known challenges that appear in the retail space and in servicing accounts when you’re a technology products provider. Powerplay is always willing to work with us to find ways to advance our relationships and prosper in the marketplace!
Having a true partner like Powerplay is critical for any brand to grow, maintain leadership, and navigate an ever-changing retail landscape. It’s very reassuring to have Powerplay in your corner knowing you can count on decades of retail/OEM experience and professionalism day in and day out.”
Dean J, EVP Global Sales
“The Powerplay Direct team has helped optimize our listings, clean up our Amazon presence, and drive solid results for our business. We view them as an extended part of the Minnetonka family.”
Scott S, President
“Powerplay is the best rep firm we work with.”
Denise M, EVP
Beats by Dr. Dre
“What makes Powerplay truly special is their entire team is strong from top to bottom. You want Powerplay on your business. Back office support is also incredible making Powerplay one of the best firms in the country to grow brands!”
George G, EVP
“Powerplay is a true extension of JLab: well connected, strategic, and not just an extension of our sales team, but our marketing and operational teams as well. Powerplay is dedicated to growing our business, with deep relationships and insights into the businesses that they manage. And they drink bourbon, too.”
Win C, CEO
“Powerplay found new opportunities with retail outlets, the incentive market, and has helped to dramatically grow our existing business. As one example, they contributed dramatically to our aggressive growth at Best Buy: 45% from calendar ’16 to ’17; 45% from ’17 to ’18 and currently trending year-over-year in ’19 at 60%. Powerplay Retail, through their years of experience and great analytics, has provided great ideas on how to grow our overall business. In short, Powerplay has been a vital part of our success!”
John M, CEO
“Powerplay has shown tremendous added value to our business model. They provide very strong analytics and then create effective action plans specific to those analytics to drive additional sales. Powerplay then goes the extra mile in keeping my organization accountable with follow-up tasks and timing so we don’t ever miss an opportunity.”
Cory B, VP of Sales
“I chose to work with Powerplay thanks to the great team. That, and they’re the best in the business at growing brands in the U.S.”
Alessandro C, CEO & Founder
“In my 20+ years selling consumer electronics into national retail accounts—including launching three brands—I’ve come to rely on Powerplay for much more than sales people on the street. Their team of industry veterans have ingrained themselves into our everyday operations and assumed responsibility across all aspects of our business.
Powerplay’s world-class operations team effectively coordinates the day-to-day work of CPFR, as well as program, website, and system management. Powerplay has also become a vital roadmap planning partner to our Design & PD teams, providing a combination of customer insights and product knowledge. And their sales team is an exceptionally motivated group driven by a unwavering competitive nature and steadfast in their efforts to deliver successful results!”
Bill B, Sr. Director of Sales
“Powerplay’s relationships at Walmart were integral to helping drive the direction with the buying staff at Walmart. Their professionalism at every turn, and operational knowledge of Walmart and Sam’s, have been instrumental to our success.”
Bill K, VP of Sales
“I have worked with several departments within Powerplay over the course of several years and several brands. My experience with every member of the teams is first class. Powerplay can open doors and optimize sales far beyond expectations and I would 100% advise any brand wanting to enter or succeed in retail to utilize the many skills of Powerplay.”
Fraser T, President & CEO
“Major love to PowerPlay for taking us to another level on Amazon this year!”
Alejandro Velez, Co-Founder & Co-CEO
Back to the Roots
“We partnered with Powerplay at the onset of our retail expansion. Our close partnership through our growth made them seem like more a part of our company and team than an outside agency.
Powerplay has been critical in working with the twists and turns of the business. They help to anticipate challenges so we can overcome them before they reach crisis, which helps to find and exploit new opportunities.
Strength, depth, and knowledge with the players in this space truly give Powerplay a tremendous advantage over others in this business.”
Jonathan H, SVP